. and finally, when he supports social security, medicaid and medicare, that's straight lyndon johnson, great society talk. this is a speech in the progressive tradition. at some points it's like the second inaugural of franklin roosevelt where fdr in 1937 said be proud you're an individual but there's also a collective. and you guys mentioned the word people, how often he said, we, the people. but this is, we, the people almost in a howard zimm people of america kind of way. this was about ordinary people fighting for ordinary rights, stonewall has replaced normandy. you know, selma has replaced iwo jima. there wasn't a marshal tone, this was about inclusion. >> he used the term we, and he used the term common creed over and over again throughout the speech. norah o'donnell was listening to the speech down there on the national mall. nor norah? >> and, scott, on that theme the president used the word together some seven times. a word he used just once in 2009. and i think you're right, this was in some ways a civil rights speech. because the president said, our journey is not complete. that'